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Started by a mother-daughter duo, Sapna and Ananya, ATBW was conceived in 2019, originally by the name of AT 44. It is a premier fashion brand known for its timeless and sophisticated aesthetic. With a focus on minimalist designs and high-quality craftsmanship, the brand embodies elegance and simplicity in every piece. 

At ATBW, we believe in the power of monochromatic palettes and classic silhouettes. Our designs often feature clean lines, sharp tailoring, and subtle detailing that exude confidence and refinement. We embrace the versatility of black and white, as these timeless colors effortlessly transition from day to night, making our garments suitable for various occasions. 

Quality is at the heart of everything we do. We meticulously source the finest fabrics and materials to ensure that our garments not only look exquisite but also feel luxurious against the skin. Our skilled artisans and tailors pay attention to every detail, resulting in impeccable finishes and flawless fits. 

ATBW is dedicated to creating enduring wardrobe staples that stand the test of time. We believe in investing in pieces that can be worn season after season, transcending trends and making a lasting impression. Our collections include a range of wardrobe essentials such as tailored suits, elegant dresses, sleek blouses, and well-cut trousers, all designed to elevate your personal style with understated sophistication. 

Whether you're attending a formal event, heading to the office, or simply looking to enhance your everyday attire, we offer versatile and refined options that effortlessly blend into any wardrobe. Discover the timeless allure of black and white with our meticulously crafted pieces and experience the elegance that defines our brand.


Sapna Kumar: 

Sapna has embarked on a remarkable adventure of fulfilling her long-lost dream of owning a fashion brand, hand in hand with her daughter, Ananya. For years, she had put her aspirations on hold to prioritize her family. However, as fate would have it, an unbreakable bond and shared passion for fashion reignited her entrepreneurial spirit. Together, they have breathed life into their fashion brand, where creativity and love intertwine. With each design, Sapna and Ananya pour their hearts into the fabrics, bringing forth a collection that reflects not only their impeccable taste but also the unyielding strength of their bond. This inspiring duo serves as a shining example of how dreams can be pursued and achieved, even after years of waiting, and their fashion brand stands as a testament to the power of determination, love, and the magic that happens when dreams are realized together. 

Ananya Kumar:

Ananya is a trailblazing NIFT graduate in product design who has harnessed her extensive knowledge to revolutionize the world of fashion through her exceptional fashion label. Armed with a deep understanding of design principles, her unique approach to fashion has captivated the industry. ATBW showcases a seamless fusion of artistry and functionality, with each collection reflecting a thoughtful integration of product design elements. By incorporating practicality and user experience into her designs, Ananya has created innovative and versatile garments that go beyond mere aesthetics. With her visionary perspective and NIFT-honed expertise, Ananya continues to leave an indelible mark on the fashion world, inspiring both aspiring designers and fashion enthusiasts alike.